In 满帆’s 数字营销 degree programs, students engage with the concepts and methodologies of marketing for the web and learn how to apply those skills to a variety of industries. 在 学士学位项目, students explore the ongoing conversation between marketers and consumers on a professional level while the 硕士课程 takes students on a deeper dive into subjects including 搜索 engine optimization, 网络文化基础, 以及消费者行为分析.

作为两个学位的项目主管, Robert Croll guides students and faculty through the constantly evolving world of digital marketing. 应用ing many years of experience earned while operating his own digital marketing agency, Rob finds joy in the nature of an industry that’s always changing.

“You could go to work tomorrow and learn that Google just changed its algorithm, 你突然就得弄清楚, ‘What do I need to do to adapt to that change?’ I love the fact that it changes all the time,” shares Rob. “And I love the fact that the skills really are pretty applicable regardless of what industry you're in. If you go to school to become a digital marketer, 你几乎可以在任何行业工作, 对于非营利组织来说, 小型企业, 对大企业来说.

"I think that means there are a lot of opportunities for jobs,他继续说道, “但也, it sort of opens up a lot more avenues for people to explore something that they're interested in. I have these digital marketing skills, but I'm particularly interested in sports. Then I can go work for a team, or a sports apparel company because they all need digital marketers.”

After a 20-year career in investment management, Rob pivoted to apply his skills in marketing to a then-developing new industry, 互联网. “Really, at the time the question was, ‘Is the internet really going to be a thing?“那是很早的时候.” But Rob’s faith in the future of the internet paid off, allowing him to build a successful career in the field and learn early the importance of adaptability online.

Overseeing two online degree programs and the 数字营销毕业证书, Rob emphasizes to his faculty the importance of being supportive of students, especially as they complete their degree online.

“在线 students can get to feeling like they're just out there on a remote island all by themselves very easily. It's our job to try to make sure that we keep them connected,” says Rob. “当一个新的人开始, I think the things that we most focus on is, ‘Your job is to make sure that the students are getting what they need out of their education. So number one is for you to be present and accessible.'"

在 数字营销 degree programs offered at 满帆, students learn the skills needed to work with small businesses, 大公司, 或者任何大小的客户端. 在本科课程中, students will learn key tools and how to apply them while the 硕士课程 encourages students to look at things from a more strategic angle, “在大师的水平上, the idea is you should be more at a strategic level. So if you are working for a company in a position where your job really is less about executing the tactics than understanding how all the tactics work, developing a plan for how they all fit together to maximize the effectiveness of your overall marketing.”

For students just starting in one of Rob’s programs, 他的建议很简单, “即使你是一个在线学生, it is important for you to make connections. You have a built-in connection with the other people in your class, 所以你应该好好利用这一点.”